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About i2x

We transform the way you speak on the phone

Our Mission

We help sales and customer support agents to excel at their job. We do that by providing the most intuitive, productive and personally tailored learning to improve each individual’s skill-set.

Our Vision

We work towards a good future for humans, enabling the human species to stay ahead of computers by evolving and cooperating at the same rate.

Our Values

1. We believe in people

We believe in a good future with humans at its center. Outside of i2x, our products facilitate learning and help our users reach their full potential. Inside i2x, we hire the best, expect the best, and continuously learn. We empower our people by creating an environment where everyone has the autonomy to thrive and utilize the full range of their talents.

2. We are bold

We embrace taking risks and are motivated by challenging objectives. We are not afraid to make mistakes, as long as we learn from them, and bring new solutions to the table. We are fast, driven, and take nothing for granted.

3. We are customer-focused

We listen to our customers, constantly look for areas of improvement and always make it our top-priority to solve issues that arise. We relentlessly ask “why” until we understand the full range of everything we do.

4. Technology and science are at our core

We work on complicated projects and build world-class technology. We apply analytical thinking, use data for inspiration and conduct experiments to find solutions. Our culture embraces data and logic. Research, creating and sharing knowledge is the foundation of our work.

5. We work collaboratively

Our people value authenticity, humility, and optimism. We love what we do and have fun while working. We recognize that huge goals can only be accomplished together. We consider it to be our personal responsibility to receive and offer support to each other. We value clear and concise communication. We embrace each other’s differences through mutual respect.

Our story



The founder of i2x, Michael Brehm, has run and founded multiple internationally successful companies in the last 15 years. His last company, Rebate Networks, was an e-commerce and daily deals network. It had a presence in 30 countries, with 10,000 employees as of 2010. 2,500 of those employees were working in telephone sales and telephone customer support. The effort put into staff training, and the frustration resulting from not getting a consistent quality in telesales throughout the organization, is what inspired the idea for i2x back in 2010. Despite dynamic markets and requirements, large sales and customer support organizations often times are rather slow in implementing change. Achieving a standardized and accurate representation of the company and its products is both crucial for sales, and very hard to accomplish. Therefore, we recruited a team of tech-talents from all around the world to tackle the challenge of leveraging verbal communication by generating a truly useful and effective tool for employees interacting with customers. Our team unites experts in data science, machine learning, engineering, programming, psychology, training, sales and languages to change the way phone calls are executed in the future.

Our Name – i2x̅

The name i2x̅ originates from Malcolm Gladwell’s 10,000 Rule. Malcolm Gladwell is an author, researcher and work-psychologist who stated that it takes 10,000 hours of practice for anyone to become an expert in any field. i2x̅ challenges his rule and thrives to bring its users to an expert level in verbal communication in less time. i2x̅ takes its user (“i”) towards (“2”) the effect of 10,000 (“x̅=ancient roman sign for ten thousand”) hours of practice.

i2x is your competitive advantage

Interested? Let’s talk.

Contact us

Laurenz Bornemann

Head of Sales